Since a long time Nepal has been known as a land of Mt. Everest, sublime scenery, arcane temples, and some of the best walking trails on earth combined with exciting adventurous activities, which has positioned it as a unique, and interesting travel destination. But lately Nepalese tourism industry has felt necessary to reposition its image in the international tourism market with a popular brand amidst the stiff competition among destinations. New Brand, which was unveiled on March 5, 2005, is a contemporary approach of promotion that Nepal 's tourism industry has taken so far to re-position the country in the competitive world of destination promotion. |
The brand, developed by India based social infrastructure agency Alchemy, is the result of more than six months of research and planning with the Board in consultation with a wide range of other private and government agencies in Nepal, India and other major tourist generating market.
The new tourism brand has evolved with three major segments: Weekends breaks, Adventure holidays and Lifetime experience. Weekend break deals specially for Indian markets and other regional markets due to their proximity and easy air connectivity and Adventure and Lifetime experience aims at long haul markets like USA , Europe , Australia and others.
Agni Air, New Airlines started
Agni Air a new domestic airlines started its operation from March 16, 2006 to Lukla and Tumlingtar sectors with Donier 228 with capacity to accommodate 15 passengers, following the initial flight, Agni also started flying to Biratnagar from March 17, 2006. Sudip Basnet, Managing Director of Agni Air said, “ We are currently starting with one aircraft but soon we are planning to get two more aircraft.”
Tourists up in Lumbini
According to the Lumbini Development Trust (LDT), the tourist arrival in Lumbini has increased this year . More than 47000 international and 4,00,000 domestic tourists have already visited peace Lumbini district this year. The increase in tourist arrival is believed to be the latest development made in the area in initiation of LDT. |
